2007 — Present Art Director / Creative Lead Brand Identity

Brand Identity

Crafting cohesive brand identities for companies across beauty, fitness, sports, and lifestyle.

✦ Selected Brands

Selected Brands

Just Women's Sports

A multi-platform digital media company focused exclusively on women's sports — news, highlights, analysis, and features.

Just Women's Sports — Identity System

Strivr

An immersive learning platform that trains individuals and improves performance through VR — used by enterprise companies, professional, and collegiate sports teams.

Strivr — Brand System

mbody

A skincare line offering products for aging skin, acne, and hypersensitivity.

mbody — Packaging

Lisa Hoffman Beauty

An e-commerce brand focusing on fragrances for a contemporary women's lifestyle — unique and wearable.

Lisa Hoffman Beauty — Identity

Million Dollar Tan

A sunless spray-tanning product made from organic, paraben-free ingredients for at-home use.

Million Dollar Tan — Packaging

Tracey Mallett Fitness

World-renowned fitness and wellness expert, known for revolutionizing the exercise world with techniques like the Booty Barre — alongside numerous books and TV ventures.

Tracey Mallett — Brand

HomeFree

A vertically integrated home improvement company focused on making renovations easy, affordable, accessible, and transparent for homeowners everywhere.

HomeFree — Identity