WORK EXPERIENCE
Backflip | Head of Product Design | Oct 2022 - present
First design hire to own the end-to-end design process, from concept ideation to execution, ensuring consistency and high quality across all product features.
Directed all mobile app design initiatives for Backflip, collaborating closely with CPO, VP of Engineering, and CEO.
Develop and implement design strategies to align with the company's goals, resulting in a significant increase in weekly active users (WAU - monthly increase of 20%) and new user acquisitions.
Collaborated directly with the CEO and Creative Director on a comprehensive redesign of the brand, aligning visual identity with company values and market positioning.
DESIGN CONSULTANT | MAR 2019 - SEP 2022
Design consultant helping startups disrupt their industry through UX/UI, Branding, and Product Design. Startups include (Just Women’s Sports, Lucid Lane, Vidcon)
PHOTO BUTLER | HEAD OF USER INTERFACE STRATEGY | April 2021 - OCT 2021
Owned design process, collaborated with stakeholders on product & design goals aligned with business objectives & client needs, and oversaw design for all Creative, Marketing, and Product deliverables. Clients include MSC, Ryder Cup, New England Patriots, Nasdaq, Canon.
TAMARA MELLON - HEAD OF UX | SEP 2019 - MAR 2020
Led UX design for a DTC luxury shoe e-commerce company, overseeing brand experience, core funnel, omni-channel strategy, and mentoring a product designer, while collaborating with stakeholders to deliver a luxurious user experience within technical constraints.
DESIGN UI/UX Consultant | Mar 2019 - AUG 2019
Design lead for start-ups and companies with product and branding from initial concept to launch
STRIVR - Director of UI/UX | Apr 2017 - Feb 2019
First design hire to establish design at Strivr, establishing brand voice and collaborating across departments to deliver user-centric experiences.
Faraday Future - Principal UI Designer | Aug 2015 - Nov 2016
First hire and Principal lead for UI designs within the Digital Product team of new EV automotive company start up collaborating closely with Product Owners and Engineers to execute visual designs and UX strategies.
Google - UI/UX/Visual Designer | Mar 2015 - Aug 2015
Led UI/UX/Visual design for Google's Adwords platform, collaborating with cross-functional teams to create engaging and adaptable products for both internal and external users, utilizing compelling interface designs and mockups.
Yahoo - Senior Visual Designer | Sep 2012 - Feb 2015
Led conceptualization and implementation of UI design and strategic user experience wireframes across diverse homepage and vertical properties for desktop and mobile platforms, playing a pivotal role in site redesigns and branded award shows, monetization programs, and magazine designs.
Art Director Consultant | Sep 2007 - Aug 2012
Art Directing consulting with various clients through websites, print, packaging, and logo designs
Clients ranged from beauty, fashion, entertainment, tech, etc
FOXSPORTS - ART DIRECTOR | NOV 2004 - DEC 2007
Led conceptualization and design execution of print and interactive projects for FoxSports and its 18 affiliate regions in the U.S., encompassing various marketing efforts such as print ads, interactive banners, emails, signage, logo development, posters, outdoor billboards, and new season looks for major and ancillary sports leagues.
EDUCATION
University of Oregon - Bachelor of Science, Psychology
SKILLS
Leadership, Strategic thinking, Creative Direction, User Experience, User Interface, Visual Design, Prototyping, Wireframing, Collaboration, Problem Solving, Attention to Detail, Adaptability, Communication, Adobe Creative Suite, Sketch, Figma