Photo Butler (Client: Ryder Cup)
CREATING A MEMORABLE PHOTO EXPERIENCE THROUGH THE USE OF AI TECHNOLOGY
www.photobutler.com
ABOUT
Photo Butler’s mission is about changing the way the world shares memories. Currently talking, texting, and finding photos is cumbersome and intrusive; it takes people out of the moment. Creating a persistent, emotional connection between people and their experiences is what Photo Butler is all about.
PROJECt
The PGA’s Ryder Cup event is a biennial men’s competition between the US and Europe. They were looking to partner with Photo Butler to create memorable experiences for attendees at the event as well as those watching at home. Through the use of Photo Butler’s FANtastic Photos™ platform we were able to create an experience using AI technology of taking selfies to find photos and creating customized souvenir ones in the virtual photo booth experience. The goal with this partnership was to improve the fan experience with immersive photo and video content to bring fans closer to their favorite golfers and the tournament.
Metrics delivered:
12,200 total site launches
83% of photos downloaded
75% of fans entered from Ryder Cup app
74% successful selfie search
2 photos created per person
3,391 FANtastic Photos™ created
