YAHOO (Second Screen Experience)
A PERSONALIZED TV EXPERIENCE
ABOUT
Yahoo is the go-to web portal for all entertainment coverage for Award shows or events. The experience that users have should be a complete and evolving one that engages them throughout their time on the site.
CASE STUDY
To create a personalized experience during the Award show for viewers to interact with that provides additional content in real time through social media integration, content, games/polls, etc. This second screen was also applied to other live events for a user when coming to the Yahoo platform.
